Behold the posse track. I’m not exactly sure who invented it, but DJ Khaled definitely tried to trademark it, and he was viciously undercut starting approximately six weeks ago. Ever since a man by the name of Kanye West started a tradition known as G.O.O.D. Friday’s, it seems like rappers have taken the concept of the posse cut and ran with it. It may not be right to credit ‘Ye, seeing as most songs are recorded months in advance, but he does appear to be the unifying factor.
Around August 22, Kanye announced that he would be releasing a new song every Friday, giving his fans free music and building anticipation for his 5th album which is set to be released Nov. 22. Since then, each successive Friday has yielded a new track from Yeezy, most of which include a slew of features. See, the “Good” in Good Fridays is in reference to Kanye’s label, GOOD Music. Each song is not just a Kanye song, it’s a vehicle for his label, his posse, his underlings, to showcase their talents. It’s a way for Kan to show fans as well as the rest of the music industry that he and his team will be cranking out dope music with precision, quickness, and ease. Everyone else, take note. The past two GOOD Friday’s have given us “So Appalled,” a dark aggressive track featuring Jay-Z, RZA, Pusha T, Swizz Beatz and Cy Hi Da Prince; and “Christian Dior Denim Flow,” an ode to models featuring Kid Cudi, Pusha T, John Legend, Lloyd Banks, and Ryan Leslie. GOOD Fridays have certainly generated excitement for My Beautiful Dark Twisted Fantasy, and forced the world to recognize the GOOD Music team, but have they also ushered in the renaissance of the posse track?
This past Friday, when “Dior” dropped, another posse cut was also released, and both quickly became Trending Topics on Twitter. The “Deuces” remix takes the posse concept less literally, but boasts a deep and impressive cast nonetheless. Chris Brown’s recent smash was rumored to have big names on it’s remix and delivered when the song’s clean version surfaced. Drake, Kanye West, T.I., Fabolous, and Andre 3000 were the guests, all giving their own spin on Brown’s ‘goodbye’ single. Star-studded remixes are nothing new, but with large scale posse tracks being the look of the summer/fall, it stands out as another song following suit.
Fast forward to last night, when I finish playing my first game of NBA 2K11, sit down to my computer, and see Mr. West is a part of another posse track. “Start It Up” is off Lloyd Banks’ third studio album Hunger For More 2 (Nov. 23) and features Kanye, Swizz Beatz, Ryan Leslie, and Fabolous. The beat is nutty, the verses are deadly, and after listening to the song 20 times in the past 12 hours, I can’t tell if it makes me want to dance or fight someone (the chorus would suggest the latter). It is a banger by every sense of the word. The posse cut perfected. Kanye wears many hats — rapper, producer, fashion icon — if he’s a renaissance man, then his adoption of the posse cut has us all eating GOOD.